About Us

Now Chase the Sun is a curated collection of ethically sourced, beautiful jewelry and accessories made by low income artisans, refugees, small business owners and entrepreneurs all over the world.

We design and source fairly from inception to completion - people, animal and earth-friendly products that bring sustainable revenue to the artisans. Each bead and stitch is put together with love and care by hand – no factories, mass-production or environmental waste. Our San Francisco collection is locally made and produced, and we are proud members ofSFMade.

Jewelry is for everyone - style and art have no gender, nor does our collection. Wear it if it makes you feel beautiful.

We are based in San Francisco, and our goal is to serve our community by uncovering new ways to support the artisans and artists - both here and overseas - who keep our communities beautiful and diverse.

Our customers are people who want ethically sourced products, who want to give back and also want beautiful and quality products at a fair price.

We sell our products online, through select retailers and pop up events in the Bay Area – and we hope that the amazing community of San Francisco and the Bay Area will help us grow and continue to support our artisans.

Our Values

The Now Chase the Sun collection has a few simple principles:

  • Upcycle and Recycle

  • No animal products (The exception is Canine Couture, where locally sourced Kenyan cow and goat hide is used).

  • We keep it as natural as possible and use stone, wood, glass, cotton and silk

  • Love, acceptance and respect are a key part of what we do.

  • Give back: We keep our prices affordable, because It shouldn't cost the earth to make ethical purchases and give back.

“Everyone can do simple things to make a difference, and every little bit really does count.”

— Stella McCartney